AfriAsia Group Back to Our Expertise

Our Expertise

Cultural Strategy

Advice on language, soft power and cross-cultural negotiation, the areas where deals between Africa and Asia are won or lost.

Most advisers treat culture as an afterthought. We treat it as a variable that decides outcomes. Language, protocol, history and soft power shape who trusts whom, and whether an agreement holds once the signing is over.

Questions We Help Answer

The decisions this work supports

What You Receive

Deliverables built around your exposure

Cross-cultural negotiation advisory

Preparation, protocol and framing for high-stakes meetings.

Language and soft-power assessments

How language and cultural diplomacy shape your competitive position.

Culture-economy strategy

Guidance on partnerships built around African languages, creative industries and heritage.

Team briefings and workshops

Practical sessions that prepare your people to work across cultures.

How We Engage

One advisor, start to finish

  1. Scope

    A senior advisor learns your organization and exposure, then agrees with you on the questions that matter.

  2. Analyze

    We bring our network across the United States, Africa and East Asia to those questions, through three lenses: risk, geopolitics and culture.

  3. Advise

    You get clear judgments and recommendations, plus ongoing access to your advisor as events develop.

Talk to a senior advisor about Cultural Strategy

Tell us what you are working through. A senior advisor will respond directly, usually within one business day.

Become a Client